About Building Strong Brands
Brands are incredibly important assets. For many organizations the brand creates more value than anything else.
This blog is focused on the world of branding. The goal is to help people become stronger brand builders by highlighting notable developments in the world of branding.
The blog is compiled by Tim Calkins. Tim is clinical professor of marketing at Northwestern University’s Kellogg School of Management. He teaches marketing strategy, branding and biomedical marketing.
Tim is author of Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks, the 2013 Marketing Book of the Year according the Expert Marketer Magazine. He also wrote Breakthrough Marketing Plans and was co-editor of Kellogg on Branding. Tim works with companies around the world on marketing strategy and branding projects. Prior to joining Kellogg he spent eleven years at Kraft Foods managing brands such as Taco Bell, DiGiorno, A.1. and Miracle Whip.
The primary audience for this blog is students in the Marketing Strategy course at Kellogg, but anyone interested in branding is welcome to follow along and comment.
*Header photo of Ginza Crossing courtesy of /\ltus.