Donald Trump is generating a lot of controversy in Chicago this week with his new sign.
Several years back he built a huge building along the Chicago River. He finished it in 2008. It is one of the tallest and most recognizable buildings in the city.
This week he is putting a big sign on the side of the building. It says (surprise!) TRUMP.
Many people don’t like the sign. Major Rahm Emanuel called it awful. The Chicago Tribune’s architecture critic attacked it.
I’m baffled at all the controversy.
Donald Trump isn’t putting up a sign in a national park. He isn’t putting his name in big letters outside a cherished historical monument. He built a building in Chicago and is putting a sign on it. Why is that so bad?
Cities are not museums. Great urban centers are bustling and active and cluttered. Signs add to the excitement and interest. Tokyo and Hong Kong are tremendous cities, full of bright neon signs that add to spirit. New York and Chicago have many buildings with huge logos on the side or the top.
If anything, people in Chicago should be delighted that Trump is putting up a sign. It means that Donald is proud of his building and his place in the city.
Donald Trump is a great brand builder and his sign will only help Chicago.