Comments on: Coke’s Difficult Choice http://strongbrands.wordpress.com/2013/01/31/cokes-difficult-choice/ Thu, 23 May 2013 10:14:36 +0000 hourly 1 http://wordpress.com/ By: Two Brands That Really Need A ‘Super Bowl Save’ | New Yerk Times http://strongbrands.wordpress.com/2013/01/31/cokes-difficult-choice/#comment-6053 Sat, 09 Feb 2013 19:24:23 +0000 http://strongbrands.wordpress.com/?p=646#comment-6053 [...] Coke’z Difficult Choice [...]

]]> By: Two Brands That Really Need A ‘Super Bowl Save’ | Hillbilly News http://strongbrands.wordpress.com/2013/01/31/cokes-difficult-choice/#comment-5816 Sun, 03 Feb 2013 19:13:02 +0000 http://strongbrands.wordpress.com/?p=646#comment-5816 [...] Coke’s Difficult Choice [...]

]]> By: Abbas Mooraj http://strongbrands.wordpress.com/2013/01/31/cokes-difficult-choice/#comment-5652 Thu, 31 Jan 2013 14:57:38 +0000 http://strongbrands.wordpress.com/?p=646#comment-5652 According to the below linked new report, the Arab winning is not even an option in the choices, then why portray him. IMO, Coke can easily take that piece out of the Ad and shorten it without losing its message.
http://www.nbcnews.com/business/arab-american-groups-say-coke-super-bowl-ad-racist-1B8191874

]]> By: Killian Branding (@KillianBranding) http://strongbrands.wordpress.com/2013/01/31/cokes-difficult-choice/#comment-5651 Thu, 31 Jan 2013 14:32:16 +0000 http://strongbrands.wordpress.com/?p=646#comment-5651 Stereotypes are a form of creative crutch. Lazy storytellers depend on them.

]]> By: Shira Abel http://strongbrands.wordpress.com/2013/01/31/cokes-difficult-choice/#comment-5650 Thu, 31 Jan 2013 14:24:30 +0000 http://strongbrands.wordpress.com/?p=646#comment-5650 Coke has a history with the arab population. The Arab League boycotted Coke in arab nations for decades because after the Arab League threatened Coke if they sold Coke in Israel – Coke went ahead and sold Coke in Israel.

http://articles.latimes.com/1988-07-08/business/fi-6762_1_arab-league

My guess – they will go ahead with the ad as is. I haven’t seen the ad and have no opinion on the offensiveness of the ad or whether it’s right or wrong to do.

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