Comments on: The Value of the Twinkie Brand http://strongbrands.wordpress.com/2012/11/19/the-value-of-the-twinkie-brand/ Tue, 18 Jun 2013 13:36:58 +0000 hourly 1 http://wordpress.com/ By: http://rapidnoob.blogspot.fr/ http://strongbrands.wordpress.com/2012/11/19/the-value-of-the-twinkie-brand/#comment-6964 Mon, 03 Jun 2013 23:50:56 +0000 http://strongbrands.wordpress.com/?p=599#comment-6964 You really make it seem so easy with your presentation but
I find this matter to be really something which I think I would never
understand. It seems too complex and extremely broad for me.

I am looking forward for your next post, I will try to get the hang of it!

]]> By: KSM '10 http://strongbrands.wordpress.com/2012/11/19/the-value-of-the-twinkie-brand/#comment-4529 Wed, 05 Dec 2012 23:46:07 +0000 http://strongbrands.wordpress.com/?p=599#comment-4529 I’m not sure that shutting down can’t be good for the brand’s value. On the one side you have gotten an unprecedented amount of free publicity followed by a scarcity effect as product disappeared from shelves. In the long term brand equity will indeed begin to fade if Twinkies disappear both from stores and headlines but in the near term this could help a new buyer convert some of Twinkies’ brand awareness to brand value. After all, if it keeps working year after year for the McRib why not the Twinkie? Not to say that Hostess will ever regain the prior brand value which the union is hoping for, but it could become profitable on a much smaller scale.

]]> By: Jeff Zach http://strongbrands.wordpress.com/2012/11/19/the-value-of-the-twinkie-brand/#comment-4522 Wed, 05 Dec 2012 17:00:21 +0000 http://strongbrands.wordpress.com/?p=599#comment-4522 Excellent point.

]]> By: Kellogg Alum http://strongbrands.wordpress.com/2012/11/19/the-value-of-the-twinkie-brand/#comment-4521 Wed, 05 Dec 2012 16:48:51 +0000 http://strongbrands.wordpress.com/?p=599#comment-4521 This will be fascinating to watch and will make an interesting case study. I can’t think of many companies just shutting down like this that had sales north of $2 B. Eastern Airlines comes to mind. Would love to hear from readers about others? Also, what is the equity erosion day by day? It can’t be helpful to the brand, but at what rate does erosion occur, assuming someone picks up the brands. What is the “half life”, six months? A year? Two months? A Hostess watcher would love to hear from Kellogg thinkers.

]]>